In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead.

Website design has gone a long way through the years, with many attractive and useful trends becoming fairly ubiquitous and almost “invisible”. Here are some of the newer trends that can help improve brand visibility and customer reach by making website content easy to digest and websites fun to browse.